Rootstrap Veteran Karl House Talks Tech On USA TODAY Podcast
USA TODAY has been holding their Tech Roundtable via podcast for nearly a year now. They’ve covered a variety of topics from Microsoft’s plunge into augmented reality to the geek response to the Apple...
View ArticleSorry, Your Detailed Product Description Isn’t A Product Backlog
As a Product Owner, as the person who came up with the idea, you know your app inside and out. You probably know how you want it to look, how you want it to function, how you want users to experience...
View ArticleMVP Development: The Biggest Products Start Small
When working lean and using agile principals to guide our approach to software development, your MVP is the goal. It’s what you’re aiming for when you engage with us. That being said, depending on your...
View Article2016 Mobile App Trends: Feeling Secure Through Security
2015 was a monster year for mobile app advancements. Before that, 2014 was a monster year for mobile app advancements… and the year before that… and the year before that. With mobile apps being more...
View Article2016 Mobile App Trends: Head (And Apps) In The Cloud
Our series on what we think the mobile app landscape will look like in 2016 continues! Last week we discussed security, this week we’re discussing what many people believe is actually a great threat to...
View Article2016 Mobile App Trends: The Rise Of Enterprise Apps
We’ve covered security. We’ve covered the Cloud. Those are trends that will be across all app development regardless of operating system or device. So this week, let’s get a little more specific. What...
View ArticleSpread Holiday Cheer With These 4 Christmas Apps
‘Twas the night before Christmas, when all through the house All the children and parents were busy on apps; All glued to their screens with smiles ear-to-ear For these four festive apps brought them...
View Article2016 Mobile App Trends: The Internet Of Things Above All Things
So you know B2B (business to business) but do you know M2M (machine to machine)? That’s the concept behind the Internet of Things (IoT) – a concept which is much larger than you might think and will...
View ArticleThe High Price Of Hidden Costs In Mobile App Development: Part 1
It’s perhaps the greatest betrayal in mobile app development – a vile, unspeakable nightmare crouching in the shadows, waiting to strike. Hidden costs. *cue shrieks of terror* Most mobile app...
View ArticleThe High Price Of Hidden Costs In Mobile App Development: Part 2
There were just too many hidden costs that can be found in mobile app development to cover in one article. So we’re back with the second half. Last week, we discussed how unexpected additions and...
View ArticlePitch Perfect: Tips for Wowing Potential Investors
Pitching: it’s become part of the zeitgeist of not only the startup world, but also modern culture at large. High-profile success stories combined with shows like Shark Tank have made pitching a hot...
View ArticleSelling Your Story: How to Turn Your Corporate History into a Compelling...
Our last post centered on creating the perfect pitch for investors, and one of the points we touched on was creating a story out of your business. It’s hard to underestimate the importance of this...
View ArticleMaven Hunting: How to Build Influencer Traps Into All of Your Funnels
In Malcolm Gladwell’s book “Outliers,” he argues for an interesting theory about how consumers find new products. He posits the existence of what he terms “mavens”: avid consumers of products ho make...
View ArticleUsing Arbor: Writing Good User Stories
Over the last few months, we’ve been hard at work improving one of our newest, most exciting products here at Neon Roots: Arbor. Arbor is a comprehensive tool for collecting and managing user stories,...
View ArticleUsing Arbor: Acceptance Criteria
In our last blog post on Arbor, we talked about the details and guidelines of writing useful, effective user stories – but writing the actual story is only half of the process. In addition to...
View ArticleUsing Arbor: Estimation
In our last two posts on using Arbor, we talked about the two crucial steps to creating user stories: writing the story itself and adding the acceptance criteria. But while the actual act of cataloging...
View ArticleAltering Audiences Through UX/UI Design
All mobile applications share one commonality: they typically use visual design to interact with the user. UX/UI design is arguably the most important aspect of any mobile application: it doesn’t just...
View ArticleIs Twitter Still Relevant?
After rocketing to 300 million monthly active users in Q1 of 2015, Twitter as added only a paltry 15 million more users in the time since. To put this in perspective, Statista reports that Instagram...
View ArticleFour Tricks to Using Color Theory in Your Designs
Color is ubiquitous across all platforms of visual based technology. It is vital regardless of whether you are designing a sleek social media platform, or trying to sell shoes with a boutique online...
View ArticleWhat Are People Using Bitcoin and Blockchain for Today?
After its first transaction in 2009, Bitcoin and the global cryptocurrency market have consistently remained in the headlines. However, with the widespread use of mobile payment systems like Apple Pay...
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